March Madness Marketing: Top Strategies for Elite Brands to Score Big During the Tournament
As the NCAA basketball tournament approaches, marketers are gearing up for one of the most highly anticipated events of the year: March Madness. With staggering viewership numbers, including14.7 million tuning in for the men’s championship and18.7 million for the women’s, the tournament offers a unique opportunity for brands to connect with consumers on a massive […]
